Canon PowerShot SX530 HS Digital Camera

The Canon PowerShot SX530 HS digital camera is designed for the everyday shooter looking for the ultimate flexibility in zoom power. The camera's 16-megapixel HS CMOS sensor and 50x optical zoom (24-1200mm in 35mm format) can capture a wide variety of photographic subjects in great quality with ease. The camera's ergonomic grip combined with Intelligent IS and Zoom Framing Assist technology makes ...

Key Features:

• 24mm, 50x Optical Zoom
• 16.0-megapixel HS CMOS sensor
• Full HD movie recording
• DIGIC 4+ Image Processor
• Intelligent IS
• Wi-Fi and NFC connectivity
• Zoom Framing Assist Mode
• Creative Shot Mode
• Face Detection
• ISO 3200

50x Optical Zoom (24-1200mm)
Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in all the way to the exact shot you want, but you'll be able to capture those shots with incredible Canon quality. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies the best stabilisation technology to keep images clear and virtually shake-free in a wide variety of conditions.

Intelligent IS
The latest advance in Canon Optical Image Stabilization technology, Intelligent IS, analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to help capture the steadiest possible image.

Connect easily with Wi-Fi
Enjoy the freedom of Wi-Fi. Upload photos and movies to social networks - straight from the camera or easily transfer them to your smartphone or tablet via NFC. Use the dedicated smart device app to remotely control the camera from your smartphone and experience convenient PC, smartphone and cloud backup with Image Sync. Combine with a Canon Connect Station and you can enjoy watching your photos and movies with family and friends on an HD TV, plus share them easily with the world on social media sites and online albums like irista.

16.0 Megapixel* High-Sensitivity CMOS sensor
The PowerShot SX530 HS camera employs a 16.0 Megapixel* High-Sensitivity CMOS sensor, which delivers state-of-the- art imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for improved high ISO capture with reduced noise. It is also a high-speed design, capable of rapidly capturing and moving image data to the processor, enabling faster continuous shooting and faster autofocus. * Image processing may cause a decrease in the number of pixels.

Canon HS SYSTEM helps provide excellent low-light performance
Canon PowerShot digital cameras give you the power to capture beautifully detailed, naturally lit images even in low light – reducing the need for flash and the occasionally unwelcome effects it produces. That's because the PowerShot SX530 HS camera's 16.0 Megapixel* High-Sensitivity CMOS sensor works with the DIGIC 4+ Image Processor to create the Canon HS SYSTEM, specifically engineered for spectacular low-light performance. With the Canon HS SYSTEM, you'll experience excellent tracking performance even in low light, and achieve gorgeous still image quality at ISO speeds up to ISO 3200; beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas.

Full HD Video
Gorgeous high definition video is yours throughout the camera's impressive zoom range, and starts immediately with a touch of the dedicated movie button. The PowerShot SX530 HS camera captures Full HD video at 30p (selectable for resolution), for notably smooth, lifelike quality that is truly at home even on a large screen HDTV. And now you can record in convenient MP4 format for the easiest online sharing.

3.0-inch High Resolution (461,000 dots) LCD
The large, 3.0-inch high-resolution LCD screen makes it easy to both frame and review your shots. A resolution of 461,000 dots makes even the smallest details clear, and images are viewable even from a wide angle, so showing others what you've captured is easy, too.

Effortlessly keep track of your subject
It’s simple to keep track of distant subjects at high zoom. Simply press a button and Zoom Framing Assist quickly zooms the camera out of the scene - so you can relocate your subject - zooming back the moment it’s released. Improved Auto mode automatically zooms out when the subject leaves the frame and helps you keep them at a preset size.

Creative Shot mode uses composition, color and lighting from your original image to create unique images with an artistic flair
The Creative Shot mode featured on the PowerShot SX530 HS camera can help anyone create images with artistic flair. Rather than randomly applying filters, Creative Shot mode takes advantage of advanced Canon technologies to analyze the individual scene, subject and exposure to apply any of 46 filter options. In addition to the original shot, the camera automatically produces and saves five additional variations of the composition. Filter choices are grouped into Retro, Monochrome, Special and Natural categories to make exploring the world of artistic photography fun and easy, or simply select Auto to access the full range of effects. With Creative Shot mode, the result is stunning artistic photos that are perfect for sharing.

Hybrid Auto
Hybrid Auto records up to four seconds of video every time you shoot a still image, then automatically joins the clips and pictures* into a video that captures the essence of special days: vacations, important occasions, or any time you're shooting many shots in a day. In this mode, Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality. The resulting 1080 HD video is properly exposed, crisp and steady, so your "highlight reel" is stunningly beautiful.

Smart AUTO
Smart AUTO is a sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button. It automatically detects scenes by assessing various factors in both the background and the subject. Detected scenes are analyzed using predefined shooting situations. The camera then makes optimal settings to help ensure the best possible image capture, whether you're shooting stills or video. With Smart AUTO, all you have to do is frame your shot and capture away.

Compatibility with Canon Connect Station CS100
The PowerShot SX530 HS camera is fully compatible with Canon's brand new photo and video storage device: the Canon Connect Station CS100. By simply tapping with NFC, photos and videos are wirelessly transferred to the Connect Station CS100, where up to 1 TB of hard drive space (has the capacity for approximately 150,000 photos or approximately 70 hours of video content)* and simple menus make them easy to store, manage and sort by albums, date or device name. From there, images and videos can be viewed in Full HD on an HDTV (via an HDMI cable), sent to compatible wireless printers, viewed/uploaded/downloaded from smartphones and tablets or PCs, and shared with other Connect Stations and on social networking sites. * Calculated with approx. 6.6MB for each photo and with average 32Mbps Full HD video.

High Speed AF
The PowerShot SX530 HS camera is equipped with Canon's latest advancements in autofocus (AF) technology. Canon's advanced AF achieves a significant increase in speed for a shooting experience that's spontaneous and natural. The remarkably responsive High Speed AF lets you capture great shots as they happen, with reduced lag time.Several engineering breakthroughs contributed to this major enhancement to speed. In addition to improved AF algorithms, the camera can process multiple sequences simultaneously, and takes advantage of reworked controls between AF and the start of shooting.