Sony Cyber-Shot RX100 III Digital Camera

The Sony RX100 III is designed for the serious photographer looking for exceptional image quality in an extremely travel-friendly compact camera. The pop-up OLED Tru-Finder electronic viewfinder is a first in the RX series and provides rich contrast viewing and extra flexibility when framing your images, while clearly displaying settings, so you can accurately monitor the results. Another big enhancement over its predecessor is the inclusion of a faster, wider 24-70mm f1.8-2.8 lens, which delivers better low light performance and a shallower depth-of-field. Other features include a built-in ND filter, a multi-angle 3.0" LCD display, Wi-Fi with NFC and support for XAVC S format, for enhanced video recording of 1080/60p at 50Mbps.

Key Features: Sony Cyber-Shot RX100 III Digital Camera

• 20.1-megapixels
• 1.0-type Exmor R CMOS sensor
• BIONZ X Image Processor
• ZEISS Vario-Sonnar T* 24-70mm F1.8-2.8 lens
• Built-in OLED Tru-Finder pop-up EVF
• 3.0" 180º tiltable LCD
• Full HD Video in XAVC S, clean HDMI Out
• Wi-Fi Connectivity with NFC
• ISO 12800
• 10 fps continuous shooting/ 2.5 fps with AF-S
• Manual Control Ring
• 30cm minimum focusing distance for macro
• Built-In ND Filter

Designed for:
Combining 20.1MP (effective) image quality, a built-in electronic viewfinder (EVF), brighter and wider ZEISS lens, and compact size, the fixed-lens RX100 III is crafted for serious photographers on the go. Its unique combination of features also makes it an ideal choice for pros looking for a second camera to complement their interchangeable lens model.

One-of-a-kind performance, all-in-one convenience
Wider, brighter lens, built-in OLED viewfinder with ZEISS T* coating, BIONZ X processor and much more. It's all here in a sleek package that's easy to carry and a pleasure to use.

Get the giant panorama - or the perfect closeup
Of renowned ZEISS manufacture, the Vario-Sonnar T* 24-70mm F/1.8-2.8 lens provides great flexibility - letting this premium digital camera shoot wide, close, and with convenient zoom. Bright 70mm zoom with F/2.8 aperture permits a 30cm (12") working distance.

Advantages of an electronic viewfinder
An electronic viewfinder is the choice of many serious photographers since they can hold the camera rock-steady, right up to their eye, while accurately and quickly composing a shot. In this OLED Tru-Finder EVF, the high-contrast, high-resolution EL display boasts some 1,440K dots that are clear right out to the edges for distraction-free work.

Superb image quality
Thanks to the versatile ZEISS lens, 1.0-type sensor, and extremely fast processor, shoot low-light challenges to stunning wide-angles and get exactly the shot you envision, every time.

Movie moguls made here
Whatever your vision, multi-format shooting and simultaneous recording features of the RX100 III will help put it on the screen, while the Intelligent Active Mode cuts camera shake for pro results. Get full-pixel readout at 50 Mpbs, plus high-resolution XAVC S movie recording. XAVC S enables beautiful video recording with a very high bit-rate. Simultaneously record top-quality AVCHD or XAVC S and web-friendly MP4 formats.

Handle every challenge with multiple AF
A wide range of autofocus (AF) capabilities let you concentrate on your subject, not your equipment; 2 of them are outlined below. Lock-on AF keeps the frame size matching the subject size for improved tracking. Eye AF detects and focuses on the eye - even if the subject is partially turned.

Manual focus and custom settings
Between the wide variety of manual options and a custom button, you can quickly bring more creative control to every shot. MF Assist (enlarging the image) and other features make manual focus easier. Assign up to 42 functions to the "C" custom button for personalized control.

Snap, tap and share
Wi-Fi and NFC (Near Field Communication) enable the wireless transfer of photos or movies to NFC-compatible televisions and Android smartphones and tablets.

Downloadable upgrades
Add usability and convenience with key apps like Smart Remote Control (which lets you use your smartphone for remote shutter release), Direct Upload for maximum social network convenience, and other apps for editing and effects.