Panasonic is pleased to introduce the new 8.1-megapixel DMC-FS3 with f2.8 Leica DC VARIO-ELMARIT lens with 3x optical zoom (equivalent to 33mm to 100 mm on a 35mm film camera) as a member of Lumix new FS series. The new FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures.
The new DMC-FS3 features the iA (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects a human face to set the focus and appropriate exposure for it automatically. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimising the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. The DMC-FS3 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact. The Easy Zoom feature shifts the lens instantly to full zoom at the touch of a dedicated button. It also boasts an internal 50 MB memory (approx.) giving users more flexibility in shooting.
Dressed in the metal-finished panel, the slim and sleek DMC-FS3 offer an enjoyment of taking a great snapshot casually with committed ease of operation even for beginners. The DMC-FS3 will be available in silver, black, blue and pink.
*Availability of models and colours may vary depending on the sales area.
Newly Developed 3x Optical Zoom (33-100mm) Leica DC VARIO-ELMARIT Lens and 8.1-megapixel High Resolution CCD
The 8.1-megapixel DMC-FS3 packages a 33mm 3x optical zoom Leica DC VARIO-ELMARIT lens with f2.8 brightness into a slim, compact body. Comprising six elements in five groups, including three aspherical lenses with four aspherical surfaces, this advanced lens unit realises the outstandingly slim and compact body yet passing Leica's stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.8x by using the centre part of the CCD.
The Easy Zoom** feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.8x by activating the Extra Optical Zoom function.
*35mm film camera equivalent: 33-100mm
**When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.
2. Great Photography Is Not Only from Professional Photographers Anymore - Intelligent Auto Mode
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. Mega O.I.S. (Optical Image Stabiliser) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry's most advanced countermeasures against blurring. Both image stabilising technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.
In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that's where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you're going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognise human faces and to focus and set the exposure automatically. Up to 15 faces can be recognised simultaneously. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimising the AF time.
These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change - the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
3. High-Speed, High-Quality Image-Processing LSI Further Evolves into the Venus Engine IV
A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images.
Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colours is minutely stored for precise determination of edges, thus colour bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.
The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur.
Featured in the DMC-FS3, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the DMC-FS3 can snap 3 shots per second at full resolution.* And in High-Speed Burst shooting mode,** it fires off an incredible 7 shots per second. You also get unlimited consecutive shooting***, which lets you keep shooting until the memory card is full.
The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FS3 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.****
*Max. 7 images in standard mode/ 4 images in fine mode.
** In 2-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording
***The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
**** In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording
4. 2.5-inch Large, 230,000-dot High-resolution LCD for Easy Shooting and Playback
The DMC-FS3 incorporate an easy-to-see, large, 2.5-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy.
The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.
5. Exciting Options to Expand the Fun of Photography
The Lumix camera further offers wide variety of options to expand fun of photography. The DMC-FS3 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments.
All Lumix cameras can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with internal SD card slot.
For the motion picture, the DMC-FS3 can record WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.
6. Other Features:
The new DMC-FS3 features a variety of functionalities to expand convenience and fun for users at every stage to enjoy taking beautiful pictures. The energy-efficient Venus Engine IV imaging engine encourages the long battery life of DMC-FS3 to shoot around 330 shots despite their large, bright LCD on a single battery charge*.
As design improvements, all new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps the photographer to instantly switch between recording and playback modes, while always knowing which mode the camera is in. The GUI (Graphic User Interface) has been upgraded to look more futuristic in terms of design and colour while maintaining the visibility of characters.
A total of 21 scene modes help you to take more beautiful pictures in a wide range of situations.
Also interesting is the Title Edit* function, which allows text to be input as additional information for the picture, for example, names of children or pets, and travel places. This information, as well as dates, which can be helpful when making a photo album, can be stamped on photos with the Text Stamp function whether you print them yourself at home or have a photo shop do them. Around 50 MB of internal memory is built-in to back up the SDHC/SD Memory Card recording and copying.
The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode.
The DMC-FS3 is compatible with an optional marine case (DMW-MCFS5) with which users can shoot underwater while scuba diving, etc.
*Based on the CIPA standard.
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